The Pakistan Cricket Board (PCB) has announced a landmark deal for the international media rights of the HBL Pakistan Super League (PSL) 11, marking a major commercial milestone for the T20 franchise tournament.
A huge commercial boost
In a press release issued on 3 February 2026, the PCB confirmed that Walee Technologies has secured the one-year global media rights for PSL 11, covering all international territories except the India region, after submitting the highest bid that exceeded the board’s reserve price.
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According to the PCB, this deal represents a remarkable 149% increase in value compared with the last rights cycle for the same regions, underlining an accelerating global appetite for PSL broadcast content and the league’s expanding commercial clout.
PCB’s take on the record deal
PSL CEO Salman Naseer described the outcome as a “strong validation of the HBL PSL brand.” He highlighted that the significant uplift in media rights value speaks to the league’s growing international audience and quality of competition. Naseer also praised the contributions of the franchise teams, players, and commercial partners for helping raise the profile of PSL worldwide.
The PCB emphasized that consistent growth in commercial returns, including media rights, reinforces confidence in the league’s long-term commercial trajectory and its ability to attract fans and partners across diverse markets.
What Walee Technologies said
Muhammad Ahsan Tahir, CEO of Walee Technologies, celebrated the win as a major achievement for a local Pakistani tech company. He said the deal not only reflects Walee’s ambition but also signals a broader opportunity to enhance how PSL is presented to international fans and audiences.
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PSL’s commercial growth journey
Since its founding in 2016, the PSL has gradually strengthened its commercial credentials, with successive increases in sponsorship, broadcast, and digital rights values. The league’s consistent expansion has helped position it as one of the premier T20 franchise competitions in the world.
Media rights deals are among the most important revenue streams for any professional sport, and PSL’s latest record deal reflects the board’s growing success in monetizing the league beyond Pakistan’s shores.
What this means
1. Global broadcast expansion: The enhanced rights value points to rising global demand for PSL content.
2. Commercial validation: A 149% uplift signals serious investor confidence in the brand’s appeal and growth potential.
3. Local tech on global stage: Walee’s win highlights rising participation from Pakistani digital and broadcast firms in sports media.
